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Privacy Policy

Effective Date: June 1st, 2026

1. Information We Collect

We may collect the following information:

  • Guardian or purchaser name
  • Email address
  • Billing information
  • Shipping address
  • Recipient name and age range
  • Order and subscription details
  • Information you provide when contacting us
  • Basic website usage data through cookies or analytics tools

We do not knowingly collect sensitive personal information beyond what is needed to provide the subscription and related customer support.

2. How We Use Your Information

We use your information to:

  • Process orders and manage subscriptions
  • Ship letters and keepsakes
  • Send guardian emails and monthly previews
  • Communicate about your account or subscription
  • Respond to support requests
  • Improve our website, services, and customer experience
  • Comply with legal or financial obligations

3. Children's Information

Big Sister Letters is purchased by adults for girls in a specific age range. We collect only the information needed to personalize and deliver the subscription experience, such as the recipient's first name, mailing information, and age-appropriate subscription selection. We do not knowingly allow children to create accounts directly with us.

4. Sharing of Information

We do not sell your personal information. We may share limited information with trusted third-party service providers only when necessary to operate our business, such as payment processors, website platforms, email service providers, shipping partners, and analytics tools.

5. Cookies and Analytics

Our website may use cookies, analytics, and similar technologies to understand how visitors use the site and to improve functionality and performance. You can control cookies through your browser settings.

6. Data Retention

We retain personal information only for as long as needed to provide our services, fulfill legal or financial obligations, resolve disputes, and maintain business records.

7. Your Rights

Depending on where you live, you may have rights to request access to, correction of, or deletion of your personal information. To make a request, email us at hello@bigsisterletters.com.

8. Data Security

We take reasonable administrative, technical, and organizational steps to protect your information. However, no online transmission or storage system can be guaranteed 100% secure.

9. Third-Party Services

Our website and subscription experience may rely on third-party platforms and tools for payments, email delivery, fulfillment, and analytics. Their handling of your information is governed by their own privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date above and post the revised version on our website.

11. Contact Us

If you have questions about this Privacy Policy, contact us at: hello@bigsisterletters.com